Because of my involvement in marketing, I’m subscribed to various services that talk about sales. From reading these, it appears that one of the main issues affecting sales today is the ability to give gifts to your salespeople to encourage them to sell more stuff.
So I’m reading one of these publications, and it talks about a special gift; the “instax” from Fujifilm. The name “instax” refers to a group of products with one thing in common.
Stay with me, because this is pretty weird.
As all of my readers know, a camera is a device which captures images through a lens and stores them on the camera itself. From there, you can transfer the images to other devices so that you can upload them to your website or whatever. Here’s an example of a very important image taken with a camera.
(This was taken at Keno’s Restaurant in Anaheim, California. I didn’t take a picture of the lunch itself because I ate it.)
Even if you only have a camera with 16 GB of storage, you can capture plenty of riveting pictures like this one.
But if you’re a quota-beating salesperson and receive an instax camera, you get something amazing and miraculous. Once you take the picture, THE PICTURE PRINTS OUT ON A PIECE OF PAPER. Imagine that!
Now how can a camera just magically print stuff? Well, the instax camera requires you to load something special into the camera, called “film.” And for this particular type of film, the image that you capture is printed on the film, ejects from the camera, and then you have your physical image.
Now of course, film can’t continue to print images forever. The film itself can only print ten images. But – and here’s the magic part here – YOU CAN BUY MORE FILM!
Can’t you just see millennial salespeople going gaga when they earn this gift item?
However, some older salespeople seem to be grousing that this is just like some “roid” thing that used to exist a long time ago. Maybe they’re talking about this company, which is still around (although it went bankrupt twice along the way).