What would it take to promote “small box” stores? (Just in time store reconfiguration)
I shared a pair of posts on two of my other blogs, Empoprise-BI and Empoprise-IE, regarding the latest round of Sears/Kmart store closures. In both posts, I shared a picture of a nearly empty Kmart that I had previously taken (this Kmart is one of the stores slated for closure).
Based upon this picture, and other pictures I had taken, I shared a throwaway observation:
I’m beginning to suspect that the members’ preferences for Sears’ physical store footprint is around zero.
Leave it to Jim Ulvog (a CPA by profession) to make a serious point regarding this.
Wonder what the compound shrinkage rate is. That would be something like a burn rate metric for physical capacity instead of cash. You comment that customer “preferences for Sears’ physical store footprint is around zero” is seems to be near correct.
Of course, any compound shrinkage rate could be influenced by a variety of factors, including the act of pulling inventory out of the stock room and putting it on the sales floor. This could be done in an effort to increase sales, or it could be done in an effort to dump inventory before a store closure. On the surface, you can’t tell which explanation is correct.
But Ulvog’s observations did get me thinking about the overall size of stores.
Throughout the last 100 years, there has been a general move toward bigger and bigger stores. I grew up near an old-fashioned A&P store that only had four aisles. Today I live within driving distance of Super WalMarts, Super Targets, Costcos, Sam’s Clubs, and IKEAs.
These stores stock a lot of stuff meeting the needs of all of the people that flock to them. But when you think about it, a lot of stuff just sits there.
I’ll give you an example. My local Walmart offers a feature that allows me to place a grocery order via the Walmart app, and then go to the Walmart later in the day and pick it up.
Which begs the question – if you order milk at 8:00 in the morning and you pick it up at your local Walmart at 11:00 in the morning, when does the milk have to arrive at your local Walmart?
The answer: 10:59.
Not the day before, or the week before.
So theoretically, if Walmart knows that I won’t need that milk until 11:00, there’s no reason for it to be in the store at 8:00, taking up space. (Assume for the moment that data mining allows Walmart to predict the exact times when customers will buy stuff.) So Walmart could deliver the milk to the store at 10:00, and it would still be available for me to buy.
Presently the economics of retail does not support on-the-hour deliveries of goods from a warehouse to a retail store. But perhaps in the future grocery industry – or in some other industry – some of the “just in time” concepts that have been used in manufacturing could be applied to retailing.
Here’s a simplified example. Because it cares about us, Walmart promotes a standard dinner consisting of a hot roasted chicken and Coca-Cola. You obviously don’t need to buy such a dinner at 9:00 on Monday morning. In fact, for purposes of this example, let’s assume that you’d only buy it on weekday afternoons.
At the same time, Walmart sells beer. Assume for the moment that beer is bought for NFL football games. Now you wouldn’t need to buy that beer at 9:00 on Monday morning. And you wouldn’t need to buy it late Monday afternoon. You’d buy it on Saturday afternoon, before the Sunday NFL games.
So in our just in time model, the chicken and Coke would be placed in the selling area at 3:00 on Friday afternoon, and would be sold out by 8:00 Friday evening. Walmart could then use the space to sell stuff that people would buy late on Friday night. (Use your imagination.) Then, probably around noon on Saturday, they’d start putting the beer in the selling space. The same space would be reused over and over again to sell different stuff.
The stores need a much smaller footprint, due to continuous reuse and repurposing of the space within the stores.
Now we’re some way away from this today – as I noted, economics don’t currently support such frequent trips between the warehouse and the grocery store – but perhaps we’ll start to see this in some other industries. We already have pop-up stores, food trucks, and other selling avenues that occupy a small amount of physical space for a temporary period.
If a selling location can reconfigure itself on an hourly basis to meet the anticipated needs of the moment, we’ll need a lot less space devoted to selling.
And then shopping center owners would be faced with even more empty store space, and would have a REAL problem.