My first reaction was to something the Times said:
Microsoft introduced the long-awaited suite of applications, which includes Word, PowerPoint and Excel, at an event here Thursday, where the company’s new chief executive, Satya Nadella, committed to making the software work on all major computing devices, including those made by its competitors. Microsoft plans to create Office apps for tablet computers running Google’s Android operating system, too.
To some, the move is a refreshing sign of a new Microsoft, one slowly unshackling itself from an era when its major decisions were made in deference to Windows, Microsoft’s operating system. But skeptics wonder if Microsoft has waited too long, giving people who use iPads, especially business professionals, years to get used to life without it and giving an opening to start-ups and Apple’s competing products.
The tenor of the article suggested that Microsoft was doing something new.
Nothing could be further from the truth.
Unlike Apple, who enforced an “Apple only” mindset until reluctantly making iTunes available for Windows, Microsoft has consistently provided products for non-Microsoft platforms. In fact, when the Macintosh was introduced in 1984, one of the featured vendors was…Microsoft.
My second reaction was based upon Loren Feldman’s reaction to the idea of leading vendors offering subscription services – or, in Feldman’s words, “[p]aying to edit a doc.” This prompted me to add a comment that reflected what I’ve been saying in this blog (and others) for years, and to offer one of my extremely accurate (or extremely inaccurate) predictions. My comment:
I strongly believe in a pendulum model in which we’ve bounced between centralized and decentralized computing over the last few decades. We’re obviously in a centralized mode now, with cloud computing all the rage and with our mobile device applications (such as Siri) heavily dependent upon centralized servers somewhere else.
Subscription models can work well in such an environment, and are obviously lucrative for the companies.
But there’s always a chance that users, spooked by the NSA and tired of the Big Data Suckers, may suddenly decide that they’d prefer to have apps and data on their own servers, under their own control, with no Amazon or Apple or Facebook or Google sticking their noses in it.
I may be wrong, but I suspect that in the next few years there will be a lot of rain on the cloud parade.