tymshft

There is nothing new under the sun…turn, turn, turn

Live from Stamford, it’s the Sochi Olympics!

Remember my post from last month that predicted a time when the only people at a sporting event would be the players?

That time may be closer than we think.

Of course, the idea that EVERYONE has to be at a sporting event is a relatively new concept. Back in the days that Ronald Reagan was a radio baseball announcer, he and his fellow announcers often broadcast games from a studio, heavily dependent upon a stream of information from Western Union.

That offended modern sensibilities, and companies subsequently insisted that their announcers actually attend the games that they were broadcasting. And they did; during Monday Night Football’s heyday, the arrival of Gifford, Cosell, and Meredith in an NFL city was regarding as the circus coming to town.

But now, the pendulum is swinging back a bit.

If you live outside of Los Angeles, you may think that Petros Papadakis and Matt “Money” Smith have disappeared from the radio entirely. The truth is, however, that their show – initially local, then national – has gone local again. And on Thursday’s local show, Papadakis was talking about his Sunday night television partner, Fred Roggin, who had left Los Angeles to cover the Olympics. But Roggin hadn’t gone to Sochi, Russia – he had gone to Stamford, Connecticut.

Roggin, however, is a host, and hosts are usually broadcasting from some studio or another. It’s not like the Sochi Olympic play-by-play announcers were going to be in faraway Connecticut, would they?

Well, actually…

“We have a team in Stamford that will be grabbing event highlights, interviews with athletes, medals ceremonies, feature stories, amazing finishes,” [NBC Sports editorial VP Tom] Seeley said. “They will produce about 100 clips a day, long-form replays plus short-form clips of three to five minutes.”

It also means curling coverage, live from Russia and Stamford….

During curling competition in Sochi, video “will be coming to Stamford over digital paths,” [NBC Sports engineering VP Tim] Canary said. “The matches will come with natural sound, but the voicing will be done in Stamford. We will put curling experts in an announce booth and they will do play-by-play. So viewers will be hearing a call done in Stamford for a match being played in Russia.”

Unfortunately, these announcers will not be supported by Western Union.

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