There is nothing new under the sun…turn, turn, turn

Some things never change – what I said during Oracle OpenWorld 2005

I just realized that I have an excellent source of inspiration for posts in this tymshft blog.

Some of you may not know this, but I have been blogging for a long time. This month marks my ninth anniversary of blogging. I’ve written in a variety of blogs, some of which have been retired, and at least two of which no longer exist (a collaborative Bible study blog, and a biometrics blog that was behind the Motorola firewall, back when I worked for Motorola).

But a lot of the things that I’ve written over the years have had to do with technology, business, or the technology business. And in that industry, nine years is a lifetime.

Every once in a while, I’d like to take the opportunity to look at some things that I wrote several years ago (mostly written under my then-pseudonym, Ontario Emperor) and see how things have changed – or haven’t changed – since I wrote the pieces in question.

Since Oracle OpenWorld 2012 is going on this week, I wanted to kick this off by looking at what I wrote around the time of Oracle OpenWorld 2005. That was so long ago that we weren’t even using hashtags to mark our Oracle OpenWorld posts.

Back in those days, Oracle was acquiring a lot of companies. (They still do so today, of course.) On September 14, 2005, I wrote about Oracle’s pending acquisition of Siebel Systems, and the impact that this acquisition could have on other players in the market.

You see, at the time Siebel Systems was a close partner of IBM, and they had launched a joint endeavor called CRM OnDemand Service. Now that Siebel was being acquired by an IBM rival, there was some question about the future of this service.

In fact, one tech person was quoted as saying:

“Siebel on Demand, a joint venture between Siebel and IBM, will be the first to be buried….Siebel on Demand is written exclusively on DB2 and Websphere and runs in IBM data centers. Oracle will kill it. Oracle does not sell DB2.”…

So who was taking the opportunity to slam Oracle?

Salesforce.com’s Marc Benioff.

Some things never change.

But some things do. I also wrote a post that listed all of the keynote presenters scheduled for that year’s Oracle OpenWorld. There was no Sunday night keynote that year, but there were keynotes throughout the rest of the week:

Monday, September 19
— 9:00 am – 10:30 am PT — Charles Phillips, Oracle President will
deliver a welcome keynote and introduce the keynote from Paul
Otellini, President and Chief Executive Officer, Intel.
Tuesday, September 20
— 8:30 am – 10:30 am PT — John Wookey, Oracle Senior Vice President
will present a keynote on adaptability and insight and introduce the
keynote from Mark Hurd, Chief Executive Officer and President, HP.
— 1:45 pm – 2:30 pm PT — Scott McNealy, Chief Executive Officer, Sun
Wednesday, September 21
— 8:30 am – 10:30 am PT — Chuck Rozwat, Oracle Executive Vice
President, Server Technologies will deliver a keynote about Oracle’s
leadership in grid computing and service-oriented architecture (SOA)
and introduce the keynote from Tom Mendoza, President, Network
Appliance, Inc.
— 1:30 pm – 2:30 pm PT — Larry Ellison, Oracle Chief Executive Officer
will present a keynote entitled, “Doing Business in the Information


Charles Phillips no longer presents at Oracle OpenWorld, but Mark Hurd does.

And Sun Microsystems is no longer an OpenWorld sponsor.

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