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What Craig Barry did – A funny follow-up to the Cathryn Sloane brouhaha

Remember Cathryn Sloane? I wrote about her about a week ago, comparing her experience to the experience of others. If the name doesn’t ring a bell, Sloane is the person who famously stated that every social media manager should be under 25 years of age.

In the process of searching for an update to the story, I ran across a website named CathrynSloane.com. When you go to the website, you are greeted by the message

If you’re looking for Cathryn Sloane – she won’t be found here.

The site (created in WordPress, incidentally) actually belongs to Craig Barry, who says:

I’m a Digital Strategist focusing on Personal Branding, Web Search, Social Communication Strategies & Reputation Management in the Greater China Market. I’ve been active in this market for the past 20 years.

Um, did you catch that last part? If you didn’t, he reiterates the point later on in his autobiographical information:

Not bad for an old guy!!

Sloane – whoops, I mean Barry – also states that he created the site as a “case study” for his personal branding and web search classes. Barry also makes the point that when you have your own website, you don’t have to depend upon others (e.g. Facebook) for your personal marketing.

Unfortunately, I see one problem with Barry’s strategy. Didn’t he say he is skilled in reputation management? Isn’t he endangering his personal branding by associating it with Sloane?

Barry’s own website is at http://craigbarry.com/.

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