Embedding Change in Your Firm’s Culture (Mel Lester)
From Mel Lester:
Corporate culture is defined by the shared values and behavioral norms that determine how things get done within an organization. It’s influence is pervasive, yet companies often attempt to change some aspect of their operations without considering the role of culture. That’s typically a recipe for failure.
More, including four strategies, here.
P.S. Lester has also written What’s Wrong With Your Proposals.
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