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Politically correct cereal names don’t fool anyone

When I was growing up, there were all sorts of cereals that my family could buy that we can’t buy any more. We could buy Sugar Pops and Sugar Smacks and Sugar Crisp and sugar this and sugar that.

But we can’t buy them any more.

At least under those names.

A few decades ago, Kellogg’s Sugar Smacks was renamed Honey Smacks, its Sugar Pops was renamed Corn Pops, and Post’s Sugar Crisp was renamed Golden Crisp (although the bear continues to be called Sugar Bear). In fact, Post even whitewashed its own history, claiming that “Golden Crisp” cereal was introduced in 1949.

Apparently, the cereal companies thought that if the names were changed, parents wouldn’t realize the contents of the cereals, and would think that they were buying health foods for their children. “Let’s buy some of those corn and honey cereals,” Mom would say. “Yeah, mom,” the kids would reply. “They’re nutritious,” they’d say, winking.

Well, guess what? The public wasn’t fooled. And Consumer Reports certainly wasn’t fooled:

The bad news is that 23 of the top 27 cereals marketed to children rated only Good or Fair for nutrition. There is at least as much sugar in a serving of Kellogg’s Honey Smacks and 10 other rated cereals as there is in a glazed doughnut from Dunkin’ Donuts. Two cereals, Kellogg’s Honey Smacks and Post Golden Crisp, are more than 50 percent sugar (by weight) and nine are at least 40 percent sugar.

Of course, the Canadians knew this all along. You can still buy Sugar Crisp in Canada.

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